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Service Overview
What is Official WhatsApp?
Official WhatsAppBuilt around practical business requirements
Official WhatsApp is a business communication setup designed for approved, structured customer messaging through WhatsApp business tools and APIs. It is used for broadcasts, notifications, support, lead handling, automation and integrated customer journeys.
Why businesses use it
Verified business communication Automation & integration ready Campaign and conversation reporting
Main Capabilities
What you can do with Official WhatsApp.
The important capabilities are listed once below so you can quickly understand what is available without repeating the same information across multiple sections.
01
Branding & Trust Build
Present business identity consistently so customers can recognize the brand behind the conversation.
02
Verified Communication
Use approved business communication according to WhatsApp platform policies and onboarding requirements.
03
Bulk Broadcast
Send approved business broadcasts to opted-in audiences according to platform rules.
04
Rich Media & Carousel Support
Use images, documents, videos and supported rich interactive formats in customer journeys.
05
Interactive Buttons
Add supported call-to-action or quick-reply buttons to guide the next step.
06
Chatbot Integration
Automate common questions, lead capture and customer journeys with chatbot flows.
07
CRM Integration
Connect WhatsApp communication with CRM or business systems through supported integrations.
08
Analytics & Reports
Review available campaign and conversation reporting for operational visibility.
09
Secure Platform
Use a structured business messaging environment with platform-led security and access controls.
10
WhatsApp API
Integrate messaging, notifications and automation with business applications using supported APIs.
Where It Is Used
Common business use cases for Official WhatsApp.
These are practical situations where the service can support customer communication, visibility, enquiries or campaign execution.
